How to Develop a Branding-Friendly Strategy for Your Business?

Digital Marketing is an umbrella-like term. It comprises multiple strategies, which in isolation or unison can help you accomplish successful branding of your business. Choosing the right branding strategy is as important as its application. How does a branding strategy affect your business?

Ø  It impacts the traffic of your website.

Ø  It impacts the conversion through your website.

Ø  It impacts your trustworthiness and reputation.

Branding builds up brand identity and awareness, which affect both loyalty and retention of clients.

How to Create a Successful Brand Strategy for Your Business?

To create a successful brand strategy, you need to focus on the three following steps:

Research & Discovery: It is the most basic part of brand strategy development. You need to do some serious research and discovery works before conceiving an idea that suits your business ethics and practice. When doing research, keep in mind the size of your business organization, the site and availability of key stakeholders and last but not the least, resources and time.

It is more likely that some information is readily available. Still, it makes sense to review your business process every few years – say, 5 years – and discover new ideas and information that are no longer in keeping with the current status and strategy of your business.

If you have a set-up, nothing is better than exchanging ideas with your employees. It is a way to engage all in the activities so that no one feels alienated and a creative and cohesive workforce is born to work towards achieving the common goals. Here are some necessary steps that you should meticulously follow for your research and development works:

Ø  Brand Homework

Ø  Brand Questionnaire

Ø  Branding Exercise

Ø  Audience Research

Ø  Interviews

Strategy Formulation

You are done with your research and discovery. It is now time to arrange a follow-up meeting. With all the heads of your companysitting round the same table for discussion, the meeting is most likely to go on for hours. Few points that you need to mention and explain clearly at the session include:

Ø  Your Purpose

Ø  Your Audiences

Ø  Your Values

Ø  Your Positioning Statement

What will you discuss at the meeting? Remember that it is the final stage of what you have learned through your homework i.e. research and discovery.

Ø  Present the questionnaire that you have set for discussions.

Ø  Work through the branding exercises of your choice to help describe your business.

Ø  Provide the insights you have received from any absent members of your team.

Ø  Build up documentation.

Brand Identity Creation Guidelines

Creating brand identity guidelines is meant to make others familiar with your brand strategy and elucidate how it works for creative transformation.

Brand identity guidelines usually eat up the lion’s share of one’s brand development strategy. This is simply because, various design components, if put together, are much bigger than brand statements. If logos, photography, typography etc are included into strategy development, it will add more pages to your website. However, it won’t make your documentation indigestible.

Brand identity guidelines include the following points:

Ø  Legal Guidelines

Ø  Design Guidelines

Ø  Brand Colours

Ø  Logo and Usage

Ø  Typography

Ø  Illustration, Photography and Stock

Ø  Copy Guidelines

Ø  Voice, Tone and Style

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